Cloud computing is just like the weather; it blows this way and that, and no one really knows exactly where it’s going or what the cloud will cover. But looking into a murky crystal ball, one can see trends in cloud computing that deserve attention. Cloud computing may be ill-defined, but it's here to stay and it's having important effects upon the competitive landscape. Sand Hill Group's "Leaders in the Cloud" study found 44 percent of IT executives that have adopted cloud solutions are either currently running or planning to run private clouds, and that number will reach 54 percent in three years. Every major technology vendor—including HP, IBM, Microsoft, Red Hat, BMC, CA, Cisco, VMware, and Oracle—and many emerging players—such as, Cloud scaling, Nimbula, Cloud.com, Right Scale, and EnStratus—are getting into the game of turning enterprise data centers into highly scalable, cost efficient, and automated private cloud environments.
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