System to Facilitate Trust for Personalized Recommendations on Social Network

Publication Date : 16/04/2016


Author(s) :

Padmane Chetana Tatyaba , Jadhav Priyanka Rajendra , Kor Priyanka Ramesh.

Volume/Issue :
Volume 2
,
Issue 4
(04 - 2016)

Abstract :

Now a days, social networking applications becomes more popular and gained a lot of interest because of social media such as blogs, customer review sites etc. Here trust is very important part of social networking from security point of view. In this paper, we introduce a framework for handling a trust for personalized recommendations on social network. This framework is based on reputation mechanism that takes the implicit and explicit connections between the users and gives the personalized recommendations to the users. It provides the positive recommendations for trustworthy users and negative recommendations for untrustworthy users. In order to compute the reputation of each user we use trust properties. Trust is generally calculated based on the users posts rating, likes or dislikes of other users those can be communicated to each other.

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