COMPETITIVE PRIORITIES AND THEIR RELATIVE IMPORTANCE IN INDIAN SELECTIVE MANUFACTURING INDUSTRIES

Publication Date : 01/03/2016


Author(s) :

Mahender Singh , Dilbag Singh.

Volume/Issue :
Volume 2
,
Issue 2
(03 - 2016)

Abstract :

This paper presents the findings of an extensive survey of Indian manufacturing industries. The survey encompassed three sectors: four Wheeler automobile industries, two wheeler automobile industries and general manufacturing industries. Various competitive priorities such as quality, cost, delivery and flexibility have been identified and assessed in Indian manufacturing environment. Their sub classifications are also made as observed from the literature review. Sector wise comparison of quality, cost, delivery and flexibility is provided. Correlation is also made between the various competitive priorities The results are obtained using SPSS software (version 20).It is observed that Indian manufacturing companies are highly emphasizing on quality and least on flexibility having mean score value 4.68 and 3.20 respectively. This study will help to provide a better understanding of manufacturing competence in a dynamic and fast changing business environment.

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